What Is Klout?

Posted on: July 22nd, 2011 by Heather 6 Comments

Have you noticed your Klout score listed next to your Username at Twitter and wondered what it was or what it meant?

Klout.com, currently a Beta, is touted as being "The Standard For Influence" and measures user metrics at a number of social networking websites including Twitter, Facebook, Foursquare and LinkedIn and assigns a score to each user. Klout scores can vary from 1 - 100 and are factored by things like how many people follow you, if you interact and converse with your connections, if your content gets retweeted or shared and other factors. It also picks up the topics that you influence people about. (For example, I am currently influential about technology and coffee.)

Klout measures 3 factors, True Reach, Amplification Probability and Network Influence.

True Reach measures the size of your engaged audience - or the number of people that you are actively engaging with. Amplification Probability measures the likelihood that your content will get spread to others through retweets or shares. Network Influence is measured by the company you keep, including the Klout scores of people that message you, the number of times you've been listed and other outside factors.

The best thing about Klout is that you can spread the love. If someone recently influenced you about a topic you can give 1K of Klout to them, to help them increase their influence.

Klout is about having fun, too. People that have higher Klout scores can qualify for Klout Perks like free movie screenings, sample products and special promotions.

If you'd like to learn more about Klout or how to increase your Klout score, please read this Forbes Interview with Klout CEO Joe Fernandez.


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6 Responses

  1. Sally K Witt

    July 23, 2011


    Good article, glad I saw the post on twitter.

    I still don’t know if I am “giving +K” or not. I use ubuntu and chromium, and sometimes I don’t experience the same thing on a website as a windows user would.

    Do you get a message if someone gives you +K? I tried on your page.

    How do you send a link asking people to give you +K? I have seen Chris Voss do that.

    Wonderful to know you!


  2. Darren McLaughlin

    July 23, 2011

    Sally, I use Ubuntu and Chrome too. What happens is when you leave “K” a pop-up dialogue box opens that tells you what you’ve done. You then get the option of “Tweeting” the Klout to your follower list.

    When you give someone K, they’ll get a message on their Twitter account too. You may want to check out this Google Chrome Extenstion for Klout, it makes things a bit easier, IMHO.


  3. Jason Houck

    July 23, 2011

    Great article here. Lots of people find that they don’t see it as being a true measurement but I do see value in it as it helps us to connect with others influential about a topic we may be interested in. Also, brands on Facebook have began to use your score for purposes of letting you take advantage of deals and free products. I expect Klout to only grow as others see the true value in it.

    Thanks for sharing!

  4. Heather

    July 23, 2011

    Thanks for taking the time to comment Sally, Darren and Jason. I think it will be even more interesting when they begin adding in Google+ metrics. It reminds me of PR, only assigned to an individual person instead of a website.

    It will be interesting to watch this grow..

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