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It’s a brand new year for those who are attempting to optimize their websites to rank high in Google and other search engines.  2011 was a year of change for webmasters, who saw a lot of ups and downs for their rankings.  Google spent much of last year preaching that high quality was their primary concern, despite many claiming that their SERPs were no better...

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The Google Panda update has become a fact of life for search engine marketers and small businesses in 2011.  Never before has a change to the Google search algorithm caused so much discomfort to so many.  Multiple reports of businesses being wiped out in the blink of an eye by a cruel Panda have been repeated since February. Google Calls For Collateral Damage Proof...

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Google’s Freshness Factor Should Help Bloggers

Google’s Freshness Factor Should Help Bloggers

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Blogger may have gotten a break when Google recently announced they were implementing a freshness factor that would affect 35% of search queries. The move won’t affect all search terms, but it will have a huge impact in certain keyword sectors.  The decision makes a lot of sense from the perspective of searchers.  When you’re looking for...

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The search engine optimization community, and those who do it for their own websites, have been turned on their ear this year since Google released it’s Panda algo.  According to Google, the reason for the update to their ranking methods was due to the amount of spam in their index.  The Panda, they said, has been unleashed in order to reward high-quality...

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It’s been since February that the “Google Panda” first appeared, striking fear into the hearts of ‘low-quality webmasters.’  How severe has the reaction been to this new improved Google ranking technique?  A quick search for “Google Panda” shows there are 696,000 results!  That means people are still talking about this...

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As an SEO (someone who participates in doing SEO work as part of their career) it can sometimes be very frustrating to see Wikipedia rank for everything under the sun - and they continuously do so for thousands upon thousands of results. Wikipedia is a dominating force to be reckoned with on the Internet, and they can be very hard to overcome if you are trying...

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